3D models stocks unite developers and buyers on their sites. For the creators of three-dimensional objects, stock sites are a great way to earn money, and buyers can download a high-quality 3d model for their project without wasting time and effort on creating it.
In the article, we will tell you how to successfully sell on stocks and which projects are best suited for sale.
Market research
Study the TOP sales
The easiest way to understand what sells best in 3D marketplaces is to study TOP sales. It is enough to view the first pages of the online platform. The analysis allows you to evaluate the market in several categories:
- Average price.
- The quality of digital content.
- Popular topics.
After a little research, you can start selling. You can choose from already created TOP objects, or create new ones, but on topics that are closer for you.
Read the comments on the models
Another way to explore the stock is to read the comments on the models. Choose the TOP category and read customer comments. Users often complain about errors, but modellers aren’t in a hurry to fix them. Often, a 3D model with errors stays without updates for several months.
If you can create a similar three-dimensional object without errors, do it.
View the downloads of free models
Models from the free category are intended for free download. They are rarely of high quality and fall short of the PRO format. Such objects, however, have the potential to sell if they are made in PRO quality: maximum realism, no errors, and ease of use.
Audience research
Study the problems faced by visualizers
If you are a visualizer, then you are familiar with what problems the same users may face. When searching for suitable digital content, a low-quality PRO model may come across. However, such content has to be bought or downloaded for free due to a lack of alternatives or time.
In some cases, the desired three-dimensional object may not be available, which means that you will have to create it yourself.
When you understand what visualizers need and what difficulties they face, you have a chance to offer the market content that everyone will like.
Study trends
Trends arise quickly and disappear even quicker. There are long-lasting trends, or even permanent ones, that have been at the top of sales for more than one month, or even a year.
To catch a trend wave, you need to find out what's causing a stir among the users at the moment. It can be a computer game, characters, heroes of film universes and book bestsellers, electric transport, space, ecology, and other events, technologies, or people.
In addition, trends can be global or regional, tied to a specific territory.
However, most trends are limited by time. Therefore, it is not worth spending a lot of effort on them. The main thing is to do everything on time when the audience is at the peak of interest or is just starting to promote the topic of a certain event.
Choosing the object format and niche
Clip Art
Users are interested in more than three-dimensional objects. They also choose clip arts or pictures that can be turned into unique images. A person chooses the size of this image, the angle of the object, chiaroscuro, and style.
The buyer's choice is based on the visual component. It doesn't matter to them whether there are analogues in the free category, they don't care about the number of similar models, or the prevalence of the topic. The client buys your model and expects an easy result from it, just as in the offered render.
Photographers and design studios are mainly interested in clip arts. Users are looking for images where they can replace the texture: create a signboard, or a label for a presentation.
Model for games
It’s always a relevant topic for game content and application developers. At the same time, the category may include vehicles, characters, and architecture. The main condition is that the 3D model must be low-poly.
People and characters
People 3d models or fictional characters are always in demand. Buyers choose clip art as well as three-dimensional objects for computer games, applications, interactive presentations, animations, and commercials.
Models of different quality are popular. Users respond adequately to high prices and buy the content they need.
The following topics hold a special place: professions, celebrities, politicians, men and women of different ages.
Models for interior visualization
3D models of plants, the interior as a whole or individual items (furniture, decor, decorative plants, accessories) are also popular, but this is the most competitive niche.
However, if you make furniture models from new collections, follow trends, and prioritize quality, your work may be appealing to architects, interior designers, and catalogue editors.
To model something that once sold well
If sales of models have dropped, create new ones, but improve them, add new elements, focus on the trend.
Model something that is not yet on sale
You have an opportunity to be first in the niche. But it's better to start by studying the market. Maybe the audience is interested in some models, but they haven't been modeled yet. Then you can raise sales on the necessary novelty.
Universal models
This point is focused on individual orders and specific customers.
As you can see, even though there is a lot of competition, it is easy to find a profitable niche.
